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Last year, in 2023, Google stepped up to the plate and laid out some ground rules for AI-generated content. They recognized the growing importance of using AI in content creation in the online world.
Just recently, Google made a big move, shining a spotlight on low-quality AI-powered content. This wasn’t just any update—it was a bold step in the fight against spammy content, making sure that only the good stuff rises to the top of search results.
And you know what? I have a feeling this isn’t just a one-time thing. Nope, Google’s probably going to keep at it, fine-tuning their approach as AI content continues to find its footing online.
Now, let’s talk about what happened to those sites that were kind of playing fast and loose with AI content, using tools like Chat GPT without really thinking it through. Well, let’s just say Google wasn’t having it. Some and I mean a lot, got hit pretty hard—de-indexed, sandboxed, you name it.
But here’s the thing: Google’s not anti-AI content. Nope, they’re all for it, as long as it meets certain standards.
And guess what? These standards are basically aligned with the tried-and-true principles of solid content creation that successful bloggers with content that rank best, have been swearing by for years.
It is important especially for new bloggers and online marketers to follow Google’s regulations when using artificial intelligence tools like Chat GPT during their blogging and online journey.
By learning to use AI best and in tune with Google in how it operates its Search, you set the stage for an amazing success that uses AI as its terminator assistant.
AI usage is still in its infancy stage, and being on the forefront of mastering it can indeed lead to greater successes for your online business and blogging ventures.
So read on and learn more about how to do just that.
You can read more about this from Google: Google Search’s Guidance About AI-Generated Content.
Summary From This Google Guide For AI:
1. Google’s Approach to Content Quality: Google emphasizes rewarding high-quality content based on E-A-T principles (Expertise, Authoritativeness, Trustworthiness), regardless of its production method.
2. Avoiding Spam: Automated content aimed at manipulating search rankings violates Google’s spam policies.
3. Responsible Use of AI: Google recognizes AI’s potential for generating helpful content, but emphasizes its responsible use.
4. Guidance for Creators: Regardless of production method, creators are advised to focus on producing original, high-quality, people-first content aligning with E-A-T principles.
What you can do to apply this information:
- Understand E-A-T:
Familiarize yourself with the E-A-T principles and ensure your blogging content reflects them. Another E was later included so it now becomes: E-E-A-T.
………..
E: Experience:
This shows how much someone has actually done something or been involved in it.
E: Expertise:
This is about how much someone knows and how good they are at something.
A: Authoritativeness:
This is about how much people trust and believe in the person or place where the information comes from.
T: Trustworthiness:
This is about how reliable and truthful the information is, and whether people can depend on it. - Produce Original Content:
Prioritize creating original, high-quality content that serves your audience’s needs. - Consider AI Use:
Assess whether AI could enhance your content creation process, but use it responsibly and avoid manipulating search rankings. - Update Content Guidelines:
Incorporate guidelines on AI usage and content quality assessment into your blogging strategy. - Disclose Automation:
If utilizing AI, consider disclosing it appropriately to your audience to maintain transparency. - Evaluate Content Regularly:
Continuously evaluate your content to ensure it aligns with Google’s quality standards and E-A-T principles. - Prioritize Reliability:
Especially in areas like health or finance, prioritize reliability and accuracy in your content to maintain trust with your audience. - Consider Author Bylines:
Add accurate author bylines to your content, particularly if your audience expects it for transparency. - Stay Informed:
Keep up with Google’s guidelines and updates regarding AI usage and content quality to adapt your blogging strategy accordingly.
How to ROO it: Re – Optimize Optimum with AI?
Your blogging journey with Ai can be a smooth ride and one that can benefit you instead of harming you when you work with it based on Google’s guidelines and regulations for AI.
Here are some useful tips to ROO it, to re- optimize with artificial intelligence tools and reach optimum results quickly with your content.
- Apply E-E-A-T:
Get to know and use E-E-A-T: Ensure your website or blog content that uses AI aligns with these standards to maintain credibility. - Research AI Tools:
Explore various AI tools like Chat GPT for content generation. Look for artificial tools that are easy to use, prioritize quality and authenticity in their results. - Quality Check:
Never compromise on quality. Even though AI assists in content creation, ensure your blog posts meet the standards for accuracy, relevance, and value to your audience. - Blend AI with Human Touch:
Strike a balance between AI-powered content and human input. Inject your unique voice, tone, and insights into the content to maintain authenticity and personality. - Optimize for SEO:
Use relevant and related keywords and phrases into your AI content to optimize it for the search engines. - Review and Revise:
Regularly review and revise content created from AI to ensure it remains up-to-date, accurate, and aligned with your blogging goals and audience preferences. - Engage with Your Audience:
Foster engagement with your audience by encouraging comments, feedback, and discussions on your ai content posts. Stay connected and responsive to their needs and interests by using ai tools to research and offer more information that meets this need. - Monitor Performance:
Keep an eye on the performance of your AI content and optimize for greater results. Analyze metrics such as traffic, engagement, and conversion rates to refine your blogging strategy and improve results. - Stay In Touch with AI News:
Stay updated on advancements in AI technology and best practices in AI content creation from Google and other related search engines. Continuous learning will help you stay ahead in the game to use AI at its best. - Stay Authentic:
While leveraging AI for content creation, remain true to your blogging voice, values, and objectives. Authenticity is key to building trust and loyalty with your audience.
By following Google’s AI guidelines and applying this list of AI tips for content creation, you can harness the power of AI to simplify, enhance and increase creativity in creating more quality content that meets the standards of Google.
And by creating AI-powered content that focuses on people first will set you apart from the millions of content out there while also highly likely get ranked as well in Google search.
Just ROO it by re-optimizing your content creation with AI. Learn to use it effectively to achieve optimal success for your blog and website at every stage of your blogging journey.
I definitely am using Chat GPT AI tool to brainstorm ideas, research topics, create outlines and write blog posts content.
This post was created with the help of AI and following Google’s guide and it looks professional and personable. I added my own ideas and re-created the content to focus first on helping people instead of just copying and pasting.
Yes, AI and more specifically Chat GPT, has revolutionized the way I write content and made it easier, faster and more on point to meet my goal objectives as a blogger and digital marketer.
I hope you do start using artificial intelligence tools and apps as a supportive element in your online business endeavors too.
If you do and are doing it with AI, do comment below and share your experience.
Thanks for reading this far. Let’s succeed with AI and use it well and right for many more years to come.
Your AI buddy,
Winnie Roo
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